SEGAFREDO ZANETTI IS A LEADING SPONSOR AND OFFICIAL COFFEE PARTNER OF THE 2017 TREK CX CUP AND TELENET UCI CYCLOCROSS WORLD CUP WATERLOO

Massimo Zanetti Beverage USA is pleased to announce its upcoming sponsorship of the Trek CX Cup and the Telenet UCI World Cup at Trek headquarters in Waterloo, Wisconsin.

STRATEGIC ACQUISITION OF INDONESIA SPECIALTY COFFEE COMPANY – PT CASWELL’S INDONESIA

Massimo Zanetti Beverage Group announces the completion of acquisition of 67% share capital holding in PT Caswells Indonesia from the previous business owners through its subsidiary Boncafé International Pte Ltd.

Segafredo Zanetti France opens Scuola del Caffè Paris

We are glad to announce the recent opening of Scuola del Caffè Paris, Segafredo Zanetti’s school of coffee inaugurated by Segafredo Zanetti France.

Segafredo Zanetti becomes Juventus’ Official Coffee Partner. Three-year partnership with Juventus Football Club has been signed.

Massimo Zanetti Beverage Group is pleased to announce the signing of a three-year partnership between its italian subsidiary Segafredo Zanetti Italy and Juventus Football Club.

SEGAFREDO ZANETTI AT EXPO 2017 OF ASTANA

Segafredo Zanetti Espresso is proudly present at the World Expo 2017 held in Astana, Kazakhstan from June to September.

Boncafé and Java Mountain Coffee Form an “Asian Sustainable Coffee Distribution” Partnership

Massimo Zanetti Beverage Group is proud to announce the formation of an “Asian Sustainable Coffee Distribution” partnership between its subsidiary company Boncafé International based in Singapore with Java Mountain Coffee.

Massimo Zanetti Beverage has acquired 100% of the Australian distributor Tru Blue and is aiming at the market leadership

Massimo Zanetti Beverage Group, through its subsidiary company Segafredo Zanetti Australia, has acquired 100% of Tru Blue, the former coffee division of Boutique Beverage Pty Ltd, specialized in distribution and marketing, that was already customer of the Group. Based in Brisbane, “Tru Blue” has established a leading position within Queensland’s coffee industry.

Segafredo Zanetti Coffee System official sponsor of Vasco Rossi’s concert

Segafredo Zanetti Coffee System is official sponsor of the famous Italian singer Vasco Rossi’s concert taking place in Modena on the 1st of July.

Partnership with Café de Coral Group in Hong Kong

We are proud to announce the start of a collaboration between our Hong Kong subsidiary company Boncafé (Hong Kong) Limited and Café de Coral Group, the leading Chinese fast-food chain in Hong Kong.

MZB USA AWARDED FOR ENVIRONMENTAL COMMITMENT

Our US subsidiary company Massimo Zanetti Beverage USA has been recognized with a 2017 Governor’s Environmental Excellence Award during a ceremony held at the 28th Environment Virginia Symposium at Virginia Military Institute in Lexington, V

Segafredo Zanetti at the Teheran International Film Festival

Segafredo Zanetti, global brand of MZBG and the only real ambassador of the espresso and Italian lifestyle in more than 110 countries has been protagonist at the Fajr International Film Festival (FIFF) of Teheran. In eight days more than 3000 guests and visitors could enjoy a Segafredo coffee, served at two booths, one located at cinema hall and the other at the roof-top, where VIP guests had access.

BONCAFÉ MALAYSIA V2.0

We are proud to announce the relocation of our susbidiary company Boncafé Malaysia Sdn Bhd Corporate Office, Showroom and “être bon” Coffee Academy to a brand 4-story commercial building.

Official Opening of Boncafé Vietnam Company Limited

Massimo Zanetti Beverage Group announces the relocation of Boncafé Vietnam Company Limited Corporate Office and Showroom to a state-of-the-art 8-storey commercial building in Ho Chi Minh City, Vietnam.

Switzerland…come and enjoy our coffee at Manora Restaurants

MZB Group is very proud to announce the partnership between Segafredo Zanetti Switzerland and the famous Manor Group, leading retailer in Switzerland with department stores, Manor Food supermarkets and Manora restaurants.

Segafredo Zanetti France at SIRHA LYON…the place to be

The international hospitality and food service event held in Lyon last January, hosted almost 3000 exhibitors, 208.000 professionals and more than 20 domestic and international contests.

Bauke Mollema wins the overall in Vuelta a San Juan, Argentina

Bauke Mollema clinched the overall victory in the seven-day Vuelta a San Juan, Argentina. The victory gave great satisfaction to Trek-Segafredo funs and the right spirit to face the racing season 2017.

Segafredo Zanetti Portugal Golf Champion of the BPI Golf Club

Segafredo Zanetti Portugal won the prestigious corporate Expresso BPI Golf Cup 2016.

Segafredo Zanetti Espresso Café on top of Best cafés and tea houses chart

Capital French magazine published the “Best Brands Chart” last November. Ranks relate to leading services in France, including travel agents, hotels, restaurants, bars and cafés.

MASSIMO ZANETTI AT THE FOREIGN PRESS ASSOCIATION IN ROME

Massimo Zanetti, Chairman of Massimo Zanetti Beverage Group, met the representatives of the main foreign worldwide newspapers, during a meeting organized by the Foreign Press Association in Rome.

Massimo Zanetti awarded Enterpreneur of the Year

President Massimo Zanetti was awarded Enterpreneur of the Year for Internationalization at Le Fonti Conference, held at Borsa Italiana headquarter’s Palazzo Mezzanotte on the 15th November.

Trek-Segafredo successful partnership extended until 2020

After a successful and exciting year, Segafredo Zanetti has extended the partnership Trek-Segafredo until 2020.

Trek-Segafredo event at Hiroo, Tokyo

To celebrate the success of Trek-Segafredo in Japan, Segafredo Zanetti Espresso Japan paid homage to the team and to the great Fabian Cancellara, on his farewell to professional cycling, through a magnificent event held at the Segafredo Zanetti Espresso Hiroo.

Japan Cup: Trek Segafredo once again on top of the podium

Trek Segafredo’s cyclist Fumiyuki Beppu won Japan Cup Criterium 2016, crossing the finish line in first position, escorted by his team mates, who literally dominated the scene.

Segafredo Zanetti Espresso inaugurates a new cafeteria in Bangkok

The new openings in Asia continue restlessly. Segafredo Zanetti Espresso in partnership with Central Food Retail Co. Ltd. inaugurated its fifteenth café in Thailand, at the Central Pinklao Shopping Mall, Bangkok, in the district of Noi, at the beginning of October.

Enjoy Boncafé gourmet coffee in the skies with Singapore Airlines

Boncafé International, a subsidiary Company of Massimo Zanetti Beverage Group, is proud to announce its appointment as the exclusive supplier for gourmet ground coffee on board with Singapore Airlines for its economy class passengers from July 2016.

New collaboration: Trek Segafredo at Segafredo Zanetti Espresso Hiroo cafè in Tokyo

Love for coffeee and bikes are combined in one in the Segafredo Zanetti Espresso cafè at Hiroo, Tokyo. At the beginning of September, the new collaboration between Trek-Segafredo and the Segafredo Hiroo cafeteria was presented to the public and had an immediate success.

Segafredo Zanetti and AccorHotels: when two leaders meet up for coffee

Massimo Zanetti Beverage Group, world leader in the production, processing and marketing of roasted coffee, announces, through French subsidiary Segafredo Zanetti France, the signing of a contract with AccorHotels Group, the leading global hotel operator. Through this partnership, Segafredo Zanetti will provide coffees of the highest quality to approximately 2500 hotels, trading under the hotelF1, ibis, Novotel and Mercure brands in 12 European countries: Germany, Austria, Belgium, Spain, France, Great Britain, Italy, Luxembourg, Netherlands, Poland, Portugal and Switzerland.

SEGAFREDO ZANETTI IS THE NEW SPONSOR OF VIRTUS BASKETBALL TEAM

Segafredo Zanetti officially became the main and title sponsor of the Basketball Virtus Team in Bologna. A partnership that will light the enthusiasm of black&white fans, establishing an important link between two brands that made the history: Segafredo Zanetti and Virtus.

Bauke Mollema wins Clasica San Sebastian

Bauke Mollema rebounded from the bitter disappointment one week ago when crashes ruined his podium chances at the Tour de France by soloing to his first WorldTour victory in Clasica San Sebastian Saturday.

Tour de Pologne: a great result for Trek-Segafredo and Segafredo Zanetti Poland

From July 12th to July 18th, the Tour de Pologne captivated the attention of many sport fans, who crowded the country for the whole week; it was the perfect occasion to support the Trek-Segafredo Team and promote the culture of truly Italian espresso.

BONCAFE’ MIDDLE EAST EXHIBITING AT GULFOOD SHOW, DUBAI

If there is a worldwide unmissable event for experts in the horeca field, that’s the Gulfood Show in Dubai. Over its 21st edition, the biggest annual Food & Hospitality show saw more than 5,000 exhibitors representing 120 countries.
2016 marked Boncafé Middle East’s 12th consecutive year of participation to the trade event.

The Trek-Segafredo team reaches the Australian podium!

Great news from the sports world: the 26-year-old Jack Bobridge, from the Trek-Segafredo team, won the Australian cycling championship, defeating all his opponents after a 90km solo. Under the burning sun, Bobridge took his Trek-Segafredo shirt to the first place of the Australian podium.

Food & Hospitality China 2015

Segafredo Zanetti was present to the Food & Hospitality China Exhibition held in Shanghai.

Kauai Coffee Company & Kōloa Rum

Kōloa Rum Debuts New Kaua`i Coffee Rum in Collaboration with Kauai Coffee Company.

Branded Capsule Launch by Boncafé Thailand

Boncafé is proud to announce the launch of its new capsule program in Thailand, under its market leading brands Boncafé and Segafredo.

MZB Group opens a new Segafredo Espresso Cafè in Tokyo – the 34th in Japan – in collaboration with its franchisee, ADREAD INC.

The new Segafredo coffee shop – the Group’s global brand through which it delivers the taste of Italian coffee in the world – is located in the Hiroo Garden Hills, an exclusive residential and shopping area of Tokyo. The 15 towers that characterize the area, host several embassies, international schools, and premium condos.

Boncafé - Coffee and Tea Partner of Myanmar National Airlines

Boncafé is proud to be the Coffee and Tea partner of Myanmar National Airlines (MNA) which departed on their inaugural International flight from Yangon International Airport for Singapore at 10:15am on the 17 August 2015.

A COMMERCIAL PARTNERSHIP HAS BEEN SIGNED TO OPEN SEGAFREDO ESPRESSO CAFÉ SELLING POINTS IN SOUTH KOREA

Massimo Zanetti Beverage Group has signed a new partnership with TNPI, an Asian group leader in the Food & Beverage sector, specialising in the retail market and coffee chain, to develop its own franchising coffee shops network.
The partnership will enable Segafredo Espresso Café to open 25 new selling points in South Korea.

AGROFOOD 2015 TEHERAN

Segafredo Zanetti exclusive dealer for Iranian market - Fidar Gostar Sammir Co - participated to Agrofood, the country’s largest trade event for Food, Food Technology and Agriculture held at the Tehran International Fairgrounds in cooperation with "Trade Promotion Organization of Iran"(T.P.O) and "Iran International Exhibitions Co." (I.I.E.C) from 26 to 29 May.

SCOTTISH SPECIALITY FOOD SHOW 2015:BEST PRODUCT AWARDS

Massimo Zanetti Beverage Group is proud to announce that the delicious Japanese Cherry pyramid teabags produced by Brodie Melrose Drysdale won a Highly Commended award in the Best Product Awards within the drinks category at the Scottish Speciality Food Show 2015.

New Opening in Pembroke Pines, USA

Massimo Zanetti Beverage USA would like to announce the recent opening of a new Segafredo Restaurant and Café in Pembroke Pines, Florida. This brand new Segafredo is located in The Shops at Pembroke Gardens.

MZBG & TNPI at SIAL CHINA EXPO 2015

Massimo Zanetti Beverage Group, thanks to its key strategic franchise partner in China and Hong Kong (TNPI), was present at SIAL Asia’s largest food & beverage show, at the Shanghai New International Expo Centre Hall from May 6th to 8th, 2015.

SEGAFREDO ZANETTI AUSTRALIA & OPERA ON SYDNEY HARBOUR 2015

Once again Segafredo Zanetti Australia has been the official coffee supplier of one of the world’s most spectacular outdoor events, Handa Opera on Sydney Harbour.

MASSIMO ZANETTI BEVERAGE USA leads national effort to reduce single-serve plastic waste by converting to 100 percent compostable coffee pods

Massimo Zanetti Beverage USA, Inc. (MZB USA), has announced plans to introduce the first 100 percent compostable fully certified single-serve coffee pod to the United States market by the end of this year. The compostable pods will be compatible with all Keurig® K-Cup® brewers, including Keurig 2.0 brewers.

Hotelex Shanghai 2015

Segafredo Zanetti attended the exhibition edition Hotelex in Shanghai.

Hostex 2015 in Johannesburg

Incredible success of Segafredo Zanetti at the exhibition Hostex held in Johannesburg.

Segafredo Zanetti Germany celebrates 25th anniversary

On the occasion of Segafredo Zanetti Germany's 25th anniversary on 1st April 2015, company owner Massimo Zanetti congratulated the German CEO Franz Schwaiger and his team on the successful market growth over the past two and a half decades.

BUSINESS AWARD 2015 - ITALIAN CHAMBER OF COMMERCE IN SINGAPORE

The Italian Chamber of Commerce in Singapore (ICCS) has awarded Massimo Zanetti Beverage Group the 2015 Business Award for the best Italian investment to Singapore thanks to the acquisition of Boncafe Group.

Krispy Kreme and Massimo Zanetti Beverage USA Announce Coffee Licensing Agreement

Krispy Kreme and Massimo Zanetti Beverage USA announced a multi-year licensing agreement to roast and distribute Krispy Kreme® Coffee for grocery, mass merchants and club stores.

New McLaren 2015 unveiled

The new McLaren 2015 sponsored by Massimo Zanetti Beverage Group has been unveiled.

Guangzhou Hotel Supply Exhibition

Segafredo Zanetti was present at the 21st edition of the Guangzhou Hotel Supply Exhibition.

FOOD & HOSPITALITY China 2014

Segafredo Zanetti was present to the Food & Hospitality China Exhibition held in Shanghai.

THE HOTEL SHOW IN DUBAI

Segafredo Zanetti was present at The Hotel Show exhibition held in Dubai.

Massimo Zanetti Beverage Group sponsors McLaren Team

Massimo Zanetti Beverage Group sponsors McLaren Team

OPERA ON SYDNEY HARBOUR 2014

Segafredo Zanetti Australia was the official coffee supplier of one of the world’s most spectacular outdoor events, Handa Opera on Sydney Harbour.

Official Partner at the Internazionali BNL d’Italia

Segafredo Zanetti is Official Partner and Exclusive Supplier of the tennis tournament Internazionali BNL d’Italia.

Food Hotel Asia 2014

Massimo Zanetti Beverage Group was present at Food Hotel Asia 2014, premier trade show synonymous with the food and hospitality industry in Asia and beyond, held in Singapore from April 8th to 11th.

Hotelex 2014 Exhibition

Segafredo Zanetti was present at the 23rd edition of the Shanghai International Hospitality Equipment & Supply Expo.

Alimentaria 2014

Segafredo Zanetti, Segafredo Zanetti Coffee System and Segafredo Zanetti Espresso Worldwide will attend Alimentaria 2014 in Barcelona from today (march 31st) to April 3rd.

Official Partner of Gardaland Park

There’s great excitement at Gardaland, the Number 1 Amusement Park in Italy, for the opening of the 2014 season. It will kick off Tuesday 1st April, with Segafredo Zanetti’s coffee, supplier of the park for nearly 20 years.

Best Barista of France 2014

Luca Casadei, barista trainer at Segafredo Zanetti France, has been awarded as France Barista Champion 2014 for the second consecutive year!

Welcome to Franchise Expo Paris 2014!

The worldwide ambassador of Italian lifestyle and coffee culture of Massimo Zanetti Beverage Group, Segafredo Zanetti Espresso, welcomes you to Franchise Expo Paris 2014, the world leading and most diversified franchise exhibition.

PRESS RELEASE – MZBG acquires coffee firm in New Zealand

Massimo Zanetti Beverage Group has signed the agreement to take over the business of EspressoWorkz, a company headquartered in Auckland that markets coffee and coffee machines across New Zealand

FOOD & HOSPITALITY China

BEIJING JIESHENGHANG TRADE Limited, new partner of Massimo Zanetti Beverage Group for the Chinese market attended FOOD & HOSPITALITY China, Premier Business Exhibition for the global Food & Hospitality sector in China, held in Shanghai’s new International Expo Center from the 13rd to the 15th of November 2013.

ATP World Tour Finals 2013

Segafredo Zanetti is Official Partner of the Barclays ATP World Tour Tennis Finals, a great media and sporting event that will take place in the O2 Arena, in the heart of London, November 4th to 11th.

“Verso Monet”: the blogger's day

“Verso Monet. Storia del paesaggio dal Seicento al Novecento.”

After the large numbers of journalists present to the October 23rd's vernissage, yesterday was the day of bloggers who have come from all over Italy on Segafredo Zanetti's invitation.

Host 2013, Where hospitality meets business

The business of professional hospitality has been largely spared the economic crisis. The results of Host 2013 confirm Italian leadership in the industry, with 133,000 professional visitors arriving from 162 countries during the five days of the event, which was held at the fieramilano pavilions from Friday, 18 October to Tuesday, 22 October.

For the smoothest coffee on the seas: MSC Cruises and Segafredo

Thanks to the partnership between Segafredo and MSC Cruises, travellers across the MSC fleet can now enjoy the smoothest coffee on the seas, no matter where in the world they are sailing.

Segafredo partner of Ospreys Rugby

Segafredo Zanetti has become commercial partner of the Ospreys, one of the Celtic League's most important rugby team which has its Headquarters in Swansea, Wales.

Segafredo Zanetti Australia at Fine Food Australia 2013

Segafredo Zanetti Australia exhibited at the Fine Food Australia 2013 in Sydney between the 9 and the 12th of September.

TRIP ADVISOR Award 2013

The Segafredo Espresso Café in Dushanbe, Tajikistan, has won the Tripadvisor Certificate of Excellence 2013, a great accomplishment for all of us!
Let’s discover something more about their story…

SEGAFREDO AND POOH: WHEN HISTORY AND EMOTION MEET

Segafredo Zanetti passion and Pooh emotions entwine: forming one great echo of a heart beating in unison along an axis joining Treviso with Bologna.

Züri Fäscht 2013 and Segafredo Zanetti

Züri Fäscht 2013 and Segafredo Zanetti: the ambassador of Italian coffee meets the biggest folk's festival in Switzerland!

World Barista Championship 2013

Luca Casadei, trainer at Segafredo Zanetti France, is one of the 12 world's best baristas.

Segafredo Zanetti Australia & Opera on Sydney Harbour

Segafredo Zanetti Australia is the official coffee supplier of this unique event held on one of the most breathtaking stages in the world: Sydney Harbour!

Italy - Czech Republic

The friendly match with San Marino, played in Bologna at the Dall'Ara Stadium and won 4-0 was a useful test for the important match against the Czech Republic.

Sponsor AutoGP World Series 2013

The 2013 edition of AutoGP World Series started off on March 23rd in the world-wide known Monza Circuit where Segafredo Zanetti was present as sponsor of the Spanish Team Ibiza Racing, having in Giuseppe Cipriani one of the drivers, together with the talented Sergio Campana who won the first race.

Hostex Gauteng 2013

Adriatic Ship Supply & Trading, distributor for the South African market of the brands Segafredo Zanetti, Segafredo Zanetti Coffee System, La San Marco, Brodies and chock full o’nuts - all belonging to the Massimo Zanetti Beverage Group - was present at the international exhibition Hostex Gauteng 2013 held in Johannesburg from March 17th to 20th.

BEST BARISTA IN FRANCE

Luca Casadei won the title of "Best Barista in France", the championship took place in Lyon.

SEGAFREDO ZANETTI IN BOLIVIA

Segafredo Zanetti officially presented its brand to the Bolivian market during the Expo Exhibition in Santa Cruz.

ATP WOLD TOUR FINAL 2012

Segafredo Zanetti is Official Partner at Barclays ATP World Tour Finals 2012.

FINE FOOD AUSTRALIA 2012

Segafredo Zanetti Australia exhibited at the Fine Food Australia 2012 recentily held in Melbourne

FRANCE COFFEE CHAMPIONSHIP 2012

Segafredo Zanetti won as Best Espresso in the France Coffee Championship 2012.

COOPERATION WITH OPERA AUSTRALIA

Segafredo Zanetti Australia is announcing the cooperation with Opera Australia.

OFFICIAL PARTNER OF THE ITALIAN FOOTBALL FEDERATION

Segafredo Zanetti is Official partner of all Italian National Football Teams.

PARTNERSHIP SEGAFREDO ZANETTI & CIPRIANI

Segafredo Zanetti announce the agreement with the renowned Cipriani Family for the supply of the Segafredo Zanetti branded coffee and related products in all their restaurants, bars and clubs world-wide.

SPONSORING CIPRIANI IN AUTOGP

Segafredo Zanetti is present as sponsor of Giuseppe Cipriani in AutoGP World Series Championship 2012.

OPENAIR CINEMA 2012 IN SYDNEY

Segafredo Zanetti Australia has sponsored the 2012 edition of the OpenAir Cinema event in Sydney.

MZB USA ACQUIRES NJ COFFEE ROASTERY

Massimo Zanetti Beverage USA acquires a new coffee roastery in the USA, thus firmly establishing its presence in Food Service Business.

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