Segafredo Zanetti, the brand ambassador of the Italian espresso throughout the world, keeps a close relation with sport as it shares the same values of engagement and excellence.
Segafredo coffee’s aroma pervaded the air during the Chengdu Football Tournament, where Segafredo Zanetti and Juventus presented their brand new Undici Experience Format to football fans of Chengdu, China.
Boncafé (Thailand) Co,.Ltd. is proud to announce to be the official training partner of THAIFEX for coffee. THAIFEX is considerably Asia’s largest and one of the very important food & beverage shows in South East Asia.
Massimo Zanetti Beverage Group has always been sensitive to social issues - especially those involving children and is now proud to announce the fund raising campaign currently carried out in Timisoara by Massimo – new restaurant concept of the Group - and its local partner Ovidiu Samoila.
Bahrain’s culinary energy spread all over the Kingdom during the recent Bahrain Food Festival, which celebrated all kinds of food experiences, from haute cuisine to street food.
Segafredo Zanetti Austria awards the best espresso bars of Central Eastern Europe with a Quality Award.
Segafredo Zanetti Espresso and its partner Tanami Retail wish to share with all coffee lovers the recently-renewed look of its café at Othaim Mall, Riyadh- Saudi Arabia.
Right after the Official Opening of PT Bon Café Indonesia, the Massimo Zanetti Beverage Group is happy to inform that its subsidiary Segafredo Zanetti Espresso, during the second day of the Food Hotel Asia (FHA), that just opened its door in Singapore, has reached a deal that will lead to an important Master Franchise Agreement in the Country with PT. Deli Boga Rasa, a new partner with a vast experience in the F&B sector. The first outlet will open as soon as the Indonesian Authorities approve the registration of the Franchise.
Singapore – Food & Hotel Asia, now on its 40th Anniversary, will return to Singapore bigger and better in celebration of its Ruby Jubilee! Under the dedicated Speciality Coffee & Tea Hall located in Singapore Expo Hall 2, Boncafé along with its subsidiary brands hailing from the USA contingent and renowned Italian Coffee Brand – Segafredo Zanetti, joined hands to form the Massimo Zanetti Beverage Group Pavilion. The group will showcase its most extensive collection of products and state of the art equipment during the 4 days trade-only show.
Preview unveiled at FuoriSalone Milan, Undici is the new Branded Experience Format presented by Juventus in cooperation with Segafredo Zanetti.
PT Bon Café Indonesia is proud to announce its grand opening in Indonesia, Jakarta. With this grand opening, it marks the beginning of Boncafé Group of Companies in Indonesia and further strengthens the Boncafé presence in the region.
Brodies Segafredo Zanetti presented at the London Coffee Festival last week: 4 days of pure coffee bliss where coffee aficionados had the opportunity to experience coffee in all its different forms.
Massimo Zanetti Ibéria joins Alimentaria 2018, the leading F&B event in Spain and the Mediterranean Basin for all professionals in the food, drinks and food service industry.
3 days, more than 270 exhibitors, almost 20.000 visitors and hundreds of Italian espresso served: last March Segafredo Zanetti Poland took part to the International Food Service Trade Fair EuroGastro 2018 – the main sector event in Poland.
Brodies Segafredo Zanetti UK is proud to announce the launch of Segafredo coffee as the inflight coffee solution on easyJet aircrafts.
Segafredo Zanetti Distribution Switzerland has proudly been Trek’s sponsoring partners for over two years. Now Trek employees at the Swiss Headquarters in Dübendorf (Zurich) can enjoy the Segafredo coffee, “il vero espresso Italiano.”
Puccino's Social Media following replicates the Brand values, its humour and light hearted tone.
Puccino’s is pleased to announce the opening of a new Training Centre in Weybridge. This facility will further increase the development of both our Franchisees and their Teams.
Following the MZB Group’s vision and branding strategy by creating brand awareness in the sports realm, Boncafe Thailand is proud to announce their official partnership with Bangkok Glass Football Club (BGFC), one of the top clubs in ‘Thai Premier League’ in bid of building stronger ties with the local Thai football fans and their love for Coffee in the Pathumthani area where Boncafe’s showroom is located.
Segafredo Zanetti has been a protagonist of the Hilton Japan-Korea F&B Masters, held in the splendid setting of the Hilton Tokyo Bay.
Brûlerie des Cafés Corsica is proud to announce the achievement of the Organic Certification provided by Ecocert.
MZB Ibéria paid tribute to the first 100 years of the iconic brand Chave d’Ouro by creating a commemorative logo and an exclusive collection of celebrative sugar sachets reporting the main historical events occured along the Century from 1916 – year of birth of Chave d’Ouro.
Boncafé International is delighted to announce the launch of Segafredo Zanetti self-serve coffee bar at the new chamber office of the Italian Chamber of Commerce Singapore (ICCS) nestled in one of the most important commercial building of Singapore – Singapore Business Federation.
Boncafé Thailand announces the opening of its latest showroom in Surin, Thailand. The brand-new location will serve as main reference for Boncafe customers of Surin, Buriram and Roi Et provinces.
Segafredo Zanetti Coffee System is local sponsor of Hellas Verona, one the oldest Italian football club.
Trek-Segafredo recently partnered with Segafredo Zanetti Espresso franchisee Figaro Group LLC to host a bicycle race competition in honour of International Coffee Day in Yerevan, Armenia.
Segafredo Zanetti Deutschland has recently opened a new centre of excellence in Munich, where guests can enjoy an unforgettable coffee experience – tracing the bean’s journey all the way from the coffee plantation to the cup.
Emart Trader, a wholesale discount store and subsidiary of Emart, South Korea’s largest discount retailer with 156 stores, now carries Kauai Coffee.
Segafredo Zanetti Austria and Trek-Segafredo launched an appealing competition on Facebook and gave their fans the possibility to vote their favourite Segafredo Espressobar in Austria.
MZB Ibéria S.A. was born in 2017 by the merging of Segafredo Zanetti Portugal and Nutricafés S.A.
Massimo Zanetti Beverage USA is pleased to announce its upcoming sponsorship of the Trek CX Cup and the Telenet UCI World Cup at Trek headquarters in Waterloo, Wisconsin.
Massimo Zanetti Beverage Group announces the completion of acquisition of 67% share capital holding in PT Caswells Indonesia from the previous business owners through its subsidiary Boncafé International Pte Ltd.
We are glad to announce the recent opening of Scuola del Caffè Paris, Segafredo Zanetti’s school of coffee inaugurated by Segafredo Zanetti France.
Massimo Zanetti Beverage Group is pleased to announce the signing of a three-year partnership between its italian subsidiary Segafredo Zanetti Italy and Juventus Football Club.
Segafredo Zanetti Espresso is proudly present at the World Expo 2017 held in Astana, Kazakhstan from June to September.
Massimo Zanetti Beverage Group is proud to announce the formation of an “Asian Sustainable Coffee Distribution” partnership between its subsidiary company Boncafé International based in Singapore with Java Mountain Coffee.
Massimo Zanetti Beverage Group, through its subsidiary company Segafredo Zanetti Australia, has acquired 100% of Tru Blue, the former coffee division of Boutique Beverage Pty Ltd, specialized in distribution and marketing, that was already customer of the Group. Based in Brisbane, “Tru Blue” has established a leading position within Queensland’s coffee industry.
Segafredo Zanetti Coffee System is official sponsor of the famous Italian singer Vasco Rossi’s concert taking place in Modena on the 1st of July.
We are proud to announce the start of a collaboration between our Hong Kong subsidiary company Boncafé (Hong Kong) Limited and Café de Coral Group, the leading Chinese fast-food chain in Hong Kong.
Our US subsidiary company Massimo Zanetti Beverage USA has been recognized with a 2017 Governor’s Environmental Excellence Award during a ceremony held at the 28th Environment Virginia Symposium at Virginia Military Institute in Lexington, V
Segafredo Zanetti, global brand of MZBG and the only real ambassador of the espresso and Italian lifestyle in more than 110 countries has been protagonist at the Fajr International Film Festival (FIFF) of Teheran. In eight days more than 3000 guests and visitors could enjoy a Segafredo coffee, served at two booths, one located at cinema hall and the other at the roof-top, where VIP guests had access.
We are proud to announce the relocation of our susbidiary company Boncafé Malaysia Sdn Bhd Corporate Office, Showroom and “être bon” Coffee Academy to a brand 4-story commercial building.
Massimo Zanetti Beverage Group announces the relocation of Boncafé Vietnam Company Limited Corporate Office and Showroom to a state-of-the-art 8-storey commercial building in Ho Chi Minh City, Vietnam.
MZB Group is very proud to announce the partnership between Segafredo Zanetti Switzerland and the famous Manor Group, leading retailer in Switzerland with department stores, Manor Food supermarkets and Manora restaurants.
The international hospitality and food service event held in Lyon last January, hosted almost 3000 exhibitors, 208.000 professionals and more than 20 domestic and international contests.
Bauke Mollema clinched the overall victory in the seven-day Vuelta a San Juan, Argentina. The victory gave great satisfaction to Trek-Segafredo funs and the right spirit to face the racing season 2017.
Segafredo Zanetti Portugal won the prestigious corporate Expresso BPI Golf Cup 2016.
Capital French magazine published the “Best Brands Chart” last November. Ranks relate to leading services in France, including travel agents, hotels, restaurants, bars and cafés.
Massimo Zanetti, Chairman of Massimo Zanetti Beverage Group, met the representatives of the main foreign worldwide newspapers, during a meeting organized by the Foreign Press Association in Rome.
President Massimo Zanetti was awarded Enterpreneur of the Year for Internationalization at Le Fonti Conference, held at Borsa Italiana headquarter’s Palazzo Mezzanotte on the 15th November.
After a successful and exciting year, Segafredo Zanetti has extended the partnership Trek-Segafredo until 2020.
To celebrate the success of Trek-Segafredo in Japan, Segafredo Zanetti Espresso Japan paid homage to the team and to the great Fabian Cancellara, on his farewell to professional cycling, through a magnificent event held at the Segafredo Zanetti Espresso Hiroo.
Trek Segafredo’s cyclist Fumiyuki Beppu won Japan Cup Criterium 2016, crossing the finish line in first position, escorted by his team mates, who literally dominated the scene.
The new openings in Asia continue restlessly. Segafredo Zanetti Espresso in partnership with Central Food Retail Co. Ltd. inaugurated its fifteenth café in Thailand, at the Central Pinklao Shopping Mall, Bangkok, in the district of Noi, at the beginning of October.
Boncafé International, a subsidiary Company of Massimo Zanetti Beverage Group, is proud to announce its appointment as the exclusive supplier for gourmet ground coffee on board with Singapore Airlines for its economy class passengers from July 2016.
Love for coffeee and bikes are combined in one in the Segafredo Zanetti Espresso cafè at Hiroo, Tokyo. At the beginning of September, the new collaboration between Trek-Segafredo and the Segafredo Hiroo cafeteria was presented to the public and had an immediate success.
Massimo Zanetti Beverage Group, world leader in the production, processing and marketing of roasted coffee, announces, through French subsidiary Segafredo Zanetti France, the signing of a contract with AccorHotels Group, the leading global hotel operator. Through this partnership, Segafredo Zanetti will provide coffees of the highest quality to approximately 2500 hotels, trading under the hotelF1, ibis, Novotel and Mercure brands in 12 European countries: Germany, Austria, Belgium, Spain, France, Great Britain, Italy, Luxembourg, Netherlands, Poland, Portugal and Switzerland.
Segafredo Zanetti officially became the main and title sponsor of the Basketball Virtus Team in Bologna. A partnership that will light the enthusiasm of black&white fans, establishing an important link between two brands that made the history: Segafredo Zanetti and Virtus.
Bauke Mollema rebounded from the bitter disappointment one week ago when crashes ruined his podium chances at the Tour de France by soloing to his first WorldTour victory in Clasica San Sebastian Saturday.
From July 12th to July 18th, the Tour de Pologne captivated the attention of many sport fans, who crowded the country for the whole week; it was the perfect occasion to support the Trek-Segafredo Team and promote the culture of truly Italian espresso.
If there is a worldwide unmissable event for experts in the horeca field, that’s the Gulfood Show in Dubai. Over its 21st edition, the biggest annual Food & Hospitality show saw more than 5,000 exhibitors representing 120 countries.
2016 marked Boncafé Middle East’s 12th consecutive year of participation to the trade event.
Great news from the sports world: the 26-year-old Jack Bobridge, from the Trek-Segafredo team, won the Australian cycling championship, defeating all his opponents after a 90km solo. Under the burning sun, Bobridge took his Trek-Segafredo shirt to the first place of the Australian podium.
Segafredo Zanetti was present to the Food & Hospitality China Exhibition held in Shanghai.
Kōloa Rum Debuts New Kaua`i Coffee Rum in Collaboration with Kauai Coffee Company.
Boncafé is proud to announce the launch of its new capsule program in Thailand, under its market leading brands Boncafé and Segafredo.
The new Segafredo coffee shop – the Group’s global brand through which it delivers the taste of Italian coffee in the world – is located in the Hiroo Garden Hills, an exclusive residential and shopping area of Tokyo. The 15 towers that characterize the area, host several embassies, international schools, and premium condos.
Boncafé is proud to be the Coffee and Tea partner of Myanmar National Airlines (MNA) which departed on their inaugural International flight from Yangon International Airport for Singapore at 10:15am on the 17 August 2015.
Massimo Zanetti Beverage Group has signed a new partnership with TNPI, an Asian group leader in the Food & Beverage sector, specialising in the retail market and coffee chain, to develop its own franchising coffee shops network.
The partnership will enable Segafredo Espresso Café to open 25 new selling points in South Korea.
Segafredo Zanetti exclusive dealer for Iranian market - Fidar Gostar Sammir Co - participated to Agrofood, the country’s largest trade event for Food, Food Technology and Agriculture held at the Tehran International Fairgrounds in cooperation with "Trade Promotion Organization of Iran"(T.P.O) and "Iran International Exhibitions Co." (I.I.E.C) from 26 to 29 May.
Massimo Zanetti Beverage Group is proud to announce that the delicious Japanese Cherry pyramid teabags produced by Brodie Melrose Drysdale won a Highly Commended award in the Best Product Awards within the drinks category at the Scottish Speciality Food Show 2015.
Massimo Zanetti Beverage USA would like to announce the recent opening of a new Segafredo Restaurant and Café in Pembroke Pines, Florida. This brand new Segafredo is located in The Shops at Pembroke Gardens.
Massimo Zanetti Beverage Group, thanks to its key strategic franchise partner in China and Hong Kong (TNPI), was present at SIAL Asia’s largest food & beverage show, at the Shanghai New International Expo Centre Hall from May 6th to 8th, 2015.
Once again Segafredo Zanetti Australia has been the official coffee supplier of one of the world’s most spectacular outdoor events, Handa Opera on Sydney Harbour.
Massimo Zanetti Beverage USA, Inc. (MZB USA), has announced plans to introduce the first 100 percent compostable fully certified single-serve coffee pod to the United States market by the end of this year. The compostable pods will be compatible with all Keurig® K-Cup® brewers, including Keurig 2.0 brewers.
Segafredo Zanetti attended the exhibition edition Hotelex in Shanghai.
Incredible success of Segafredo Zanetti at the exhibition Hostex held in Johannesburg.
On the occasion of Segafredo Zanetti Germany's 25th anniversary on 1st April 2015, company owner Massimo Zanetti congratulated the German CEO Franz Schwaiger and his team on the successful market growth over the past two and a half decades.
The Italian Chamber of Commerce in Singapore (ICCS) has awarded Massimo Zanetti Beverage Group the 2015 Business Award for the best Italian investment to Singapore thanks to the acquisition of Boncafe Group.
Krispy Kreme and Massimo Zanetti Beverage USA announced a multi-year licensing agreement to roast and distribute Krispy Kreme® Coffee for grocery, mass merchants and club stores.
The new McLaren 2015 sponsored by Massimo Zanetti Beverage Group has been unveiled.
Segafredo Zanetti was present at the 21st edition of the Guangzhou Hotel Supply Exhibition.
Segafredo Zanetti was present to the Food & Hospitality China Exhibition held in Shanghai.
Segafredo Zanetti was present at The Hotel Show exhibition held in Dubai.
Massimo Zanetti Beverage Group sponsors McLaren Team
Segafredo Zanetti Australia was the official coffee supplier of one of the world’s most spectacular outdoor events, Handa Opera on Sydney Harbour.
Segafredo Zanetti is Official Partner and Exclusive Supplier of the tennis tournament Internazionali BNL d’Italia.
Massimo Zanetti Beverage Group was present at Food Hotel Asia 2014, premier trade show synonymous with the food and hospitality industry in Asia and beyond, held in Singapore from April 8th to 11th.
Segafredo Zanetti was present at the 23rd edition of the Shanghai International Hospitality Equipment & Supply Expo.
Segafredo Zanetti, Segafredo Zanetti Coffee System and Segafredo Zanetti Espresso Worldwide will attend Alimentaria 2014 in Barcelona from today (march 31st) to April 3rd.
There’s great excitement at Gardaland, the Number 1 Amusement Park in Italy, for the opening of the 2014 season. It will kick off Tuesday 1st April, with Segafredo Zanetti’s coffee, supplier of the park for nearly 20 years.
Luca Casadei, barista trainer at Segafredo Zanetti France, has been awarded as France Barista Champion 2014 for the second consecutive year!
The worldwide ambassador of Italian lifestyle and coffee culture of Massimo Zanetti Beverage Group, Segafredo Zanetti Espresso, welcomes you to Franchise Expo Paris 2014, the world leading and most diversified franchise exhibition.
Massimo Zanetti Beverage Group has signed the agreement to take over the business of EspressoWorkz, a company headquartered in Auckland that markets coffee and coffee machines across New Zealand
BEIJING JIESHENGHANG TRADE Limited, new partner of Massimo Zanetti Beverage Group for the Chinese market attended FOOD & HOSPITALITY China, Premier Business Exhibition for the global Food & Hospitality sector in China, held in Shanghai’s new International Expo Center from the 13rd to the 15th of November 2013.
Segafredo Zanetti is Official Partner of the Barclays ATP World Tour Tennis Finals, a great media and sporting event that will take place in the O2 Arena, in the heart of London, November 4th to 11th.
“Verso Monet. Storia del paesaggio dal Seicento al Novecento.”
After the large numbers of journalists present to the October 23rd's vernissage, yesterday was the day of bloggers who have come from all over Italy on Segafredo Zanetti's invitation.
The business of professional hospitality has been largely spared the economic crisis. The results of Host 2013 confirm Italian leadership in the industry, with 133,000 professional visitors arriving from 162 countries during the five days of the event, which was held at the fieramilano pavilions from Friday, 18 October to Tuesday, 22 October.
Thanks to the partnership between Segafredo and MSC Cruises, travellers across the MSC fleet can now enjoy the smoothest coffee on the seas, no matter where in the world they are sailing.
Segafredo Zanetti has become commercial partner of the Ospreys, one of the Celtic League's most important rugby team which has its Headquarters in Swansea, Wales.
Segafredo Zanetti Australia exhibited at the Fine Food Australia 2013 in Sydney between the 9 and the 12th of September.
The Segafredo Espresso Café in Dushanbe, Tajikistan, has won the Tripadvisor Certificate of Excellence 2013, a great accomplishment for all of us!
Let’s discover something more about their story…
Segafredo Zanetti passion and Pooh emotions entwine: forming one great echo of a heart beating in unison along an axis joining Treviso with Bologna.
Züri Fäscht 2013 and Segafredo Zanetti: the ambassador of Italian coffee meets the biggest folk's festival in Switzerland!
Luca Casadei, trainer at Segafredo Zanetti France, is one of the 12 world's best baristas.
Segafredo Zanetti Australia is the official coffee supplier of this unique event held on one of the most breathtaking stages in the world: Sydney Harbour!
The friendly match with San Marino, played in Bologna at the Dall'Ara Stadium and won 4-0 was a useful test for the important match against the Czech Republic.
The 2013 edition of AutoGP World Series started off on March 23rd in the world-wide known Monza Circuit where Segafredo Zanetti was present as sponsor of the Spanish Team Ibiza Racing, having in Giuseppe Cipriani one of the drivers, together with the talented Sergio Campana who won the first race.
Adriatic Ship Supply & Trading, distributor for the South African market of the brands Segafredo Zanetti, Segafredo Zanetti Coffee System, La San Marco, Brodies and chock full o’nuts - all belonging to the Massimo Zanetti Beverage Group - was present at the international exhibition Hostex Gauteng 2013 held in Johannesburg from March 17th to 20th.
Luca Casadei won the title of "Best Barista in France", the championship took place in Lyon.
Segafredo Zanetti officially presented its brand to the Bolivian market during the Expo Exhibition in Santa Cruz.
Segafredo Zanetti is Official Partner at Barclays ATP World Tour Finals 2012.
Segafredo Zanetti Australia exhibited at the Fine Food Australia 2012 recentily held in Melbourne
Segafredo Zanetti won as Best Espresso in the France Coffee Championship 2012.
Segafredo Zanetti Australia is announcing the cooperation with Opera Australia.
Segafredo Zanetti is Official partner of all Italian National Football Teams.
Segafredo Zanetti announce the agreement with the renowned Cipriani Family for the supply of the Segafredo Zanetti branded coffee and related products in all their restaurants, bars and clubs world-wide.
Segafredo Zanetti is present as sponsor of Giuseppe Cipriani in AutoGP World Series Championship 2012.
Segafredo Zanetti Australia has sponsored the 2012 edition of the OpenAir Cinema event in Sydney.
Massimo Zanetti Beverage USA acquires a new coffee roastery in the USA, thus firmly establishing its presence in Food Service Business.