After the great success of the bicycle race held last year in Yerevan, Armenia, Segafredo Zanetti Espresso franchisee Figaro Group LLC in partnership with Trek-Segafredo replicated the event and it was again a huge hit. The bicycle race was meant to conjugate sport and coffee, a longstanding combination proved by the excellent partnership between Segafredo Zanetti and Trek.
Hundreds of professionals and amateurs joined the competition and the winners were rewarded with wonderful prizes, among which a 7-day tour to Italy, a membership card for one of the best fitness clubs of Armenia and a fabulous Trek bicycle. Music, fitness and fun were all protagonists during the day and the event was documented by the famous Armenian blogger Kamoblog: http://kamoblog.tv/blog/post/trekyerevanù
Hubert Hahn, Chief Operating Officer of Segafredo Zanetti Espresso Worldwide commented excitedly: “Segafredo Zanetti and Trek achieved a wide popularity across Armenia and the event increased their fame even more. I wish to thank Figaro Group and especially Mrs Ani Hovakimyan for the excellent organization”.