Trek-Segafredo replicates sports event at Yerevan

After the great success of the bicycle race held last year in Yerevan, Armenia, Segafredo Zanetti Espresso franchisee Figaro Group LLC in partnership with Trek-Segafredo replicated the event and it was again a huge hit. The bicycle race was meant to conjugate sport and coffee, a longstanding combination proved by the excellent partnership between Segafredo Zanetti and Trek.  

Hundreds of professionals and amateurs joined the competition and the winners were rewarded with wonderful prizes, among which a 7-day tour to Italy, a membership card for one of the best fitness clubs of Armenia and a fabulous Trek bicycle. Music, fitness and fun were all protagonists during the day and the event was documented by the famous Armenian blogger Kamoblog:ù 

Hubert Hahn, Chief Operating Officer of Segafredo Zanetti Espresso Worldwide commented excitedly: “Segafredo Zanetti and Trek achieved a wide popularity across Armenia and the event increased their fame even more. I wish to thank Figaro Group and especially Mrs Ani Hovakimyan for the excellent organization”.