Segafredo coffee’s aroma pervaded the air during the Chengdu Football Tournament, where Segafredo Zanetti and Juventus presented their brand new Undici Experience Format to football fans of Chengdu, China. The event was held on the top of the Jinkai Sports Center of Chengdu, Sichuan province.
Along two days, Segafredo Zanetti was there and served authentic Italian meals, from breakfast to lunchtime with Italian sandwiches and tramezzini accompanied by various soft drinks and hundreds of Segafredo coffee cups. At the end of each day Segafredo staff served typical Italian cold cuts with a large assortment of cocktails, soft drinks and Segafredo coffee. The event had a great success among football and coffee supporters of all ages, which is proved by the large attendance. One of the highlights of the event was the visit of Juventus football star Edgar Davids.
“We are very happy to have introduced this new concept of Juventus Undici in China market. We look forward to rolling out this concept further in the future” comments Toshiro Mori President and Head of Asia Region Segafredo Zanetti Espresso Worldwide Japan.