Segafredo Zanetti Germany celebrates 25th anniversary

On the occasion of Segafredo Zanetti Germany's 25th anniversary on 1st April 2015, company owner Massimo Zanetti congratulated the German CEO Franz Schwaiger and his team on the successful market growth over the past two and a half decades. 

During his address, president Massimo Zanetti stated that Germany was the first international market for Segafredo Zanetti, honoured the importance of the Segafredo brand in Germany as a "lighthouse within the Group" and emphasised the example set by the Segafredo espresso bars around the country for the success of the franchise concept in Asia. 

The highlight of the anniversary celebrations took place in the very first Segafredo espresso bar in Munich where the legendary barista team from 1990 - Mauro, Pasquale and Giuseppe - spoiled the guests with perfectly prepared coffee and tenor Giuseppe launched into some Italian songs with all of those present. 

"We consider it a great honour that Mr. Zanetti personally attended the anniversary in Munich and it encourages us to maintain our high commitment to this success story," emphasised Franz Schwaiger.