3 days, more than 270 exhibitors, almost 20.000 visitors and hundreds of Italian espresso served: last March Segafredo Zanetti Poland took part to the International Food Service Trade Fair EuroGastro 2018 – the main sector event in Poland.
The presentation of Segafredo during the trade was preceded by an advertising campaign in Warsaw. Its claim „Smell of coffee – Aroma of success” was spread around the Polish capital and attracted many visitors to the Segafredo’s 70-sqm stand.
Segafredo Trainers held live sessions to teach some barista basics such as how to recognize a properly-made espresso or milk coffee, coffee tasting and latte art.
During the event, Segafredo Zanetti’s Organic 100 % BIO coffee was introduced into the market along with the latest trends, including: cold brew method, seasonal products to increase menu’s attractiveness – Crema Caffe, Hot Chocolate and the new WE2 capsule machine, which delivers a proper espresso even to the less experienced users. Segafredo stand’s main protagonist was the Leva Luxury coffee machine, a long-awaited model boasting La San Marco’s patented Leva Class state-of-the-art technology inside an eye-catching 1-cm tempered glass body. Leva Luxury guarantees the best espresso thanks to the lever system for coffee extraction.
Segafredo’ s stand was pervaded by the aroma of fresh, Italian coffee prepared by Segafredo Zanetti Poland’s team of trainers-baristas. The attractive design of the stand as well as the rich offer and the live sessions were all really appreciated by the visitors.