Segafredo Zanetti Australia exhibited at the Fine Food Australia 2013 in Sydney between the 9 and the 12th of September.
Fine Food Australia is the largest Foodservice show in the country and this year it recorded the highest number of visitors (over 24,000) and exhibitors (over 1,000). The event was truly a success - in its 30 years of history - with over 37 countries represented.
Segafredo Zanetti Australia took this as an opportunity to present to the market the new line of products for the year 2014 under the La San Marco Espresso, Segafredo Coffee System and TikTak Coffee brand and the coffee capsule machine “MyEspresso”.
An online competition was set where one “MyEspresso” machine was given-away for free; the total entries exceeded 4,500 over the 4 days of the exhibition, generating huge traffic on Facebook and on the recently launched website.
The coffee served was our TikTak Organica blend and more than 7,000 cups were served to the public in the 4 days of the exhibition.
Finally, the real attraction of the stand was – once again – the customized three group “Leva” which represents the perfect “icon” of the leading role played by the La San Marco brand in the Australian market.