Villorba (TV), 22 July 2015 - Massimo Zanetti Beverage Group has signed a new partnership with TNPI, an Asian group leader in the Food & Beverage sector, specialising in the retail market and coffee chain, to develop its own franchising coffee shops network.
The partnership will enable Segafredo Espresso Café to open 25 new selling points in South Korea.
TNPI is the player with which MZBG already signed an agreement last February, in order to open more than 50 “Segafredo Zanetti Espresso café” in strategically relevant areas in China and Hong Kong. (15 boutiques have been opened in Hong Kong, Shanghai and Beijing, in the meantime). South Korea represents an extremely interesting market for Massimo Zanetti Beverage Group since after Brunei (4.3 kg) and Japan (3.4 kg), is the Asian country with the highest consumption of coffee per person (about 2,1kg/year).
MZBG continues its development strategy in the Asian markets. After the purchase of Boncafé, the leading brand in the “gourmet” coffee markets in South East Asia and Middle East, and the opening of the first roasting implant in Vietnam in 2014, the 2015 double agreement with TNPI allows the development of the Segafredo Coffee distribution in two strategic countries. In fact, China is a market where coffee consumption is rapidly growing with an evaluation of 20% growth on a yearly basis. South Korea, on the other side, is a country with an already good level of appreciation and consumption of coffee.
Massimo Zanetti Beverage Group, leads the namesake group, among the leaders in the global arena of the manufacturing and distribution of toasted coffee and other selected typologies of colonial goods, distributed in 110 countries. The group manages the different activities since the procurement to the consumption, operating on 18 facilities across Europe, Asia and Americas and through a global network of about 400 coffee shops in 50 countries. In addition, MZBG completes the offer of its goods through the sale of coffee machines and complementary products, such as tea, cocoa, chocolate and top-level spices.