Host 2013, Where hospitality meets business

The business of professional hospitality has been largely spared the economic crisis. The results of Host 2013 confirm Italian leadership in the industry, with 133,000 professional visitors arriving from 162 countries during the five days of the event, which was held at the fieramilano pavilions from Friday, 18 October to Tuesday, 22 October.

Compared with the 2011 edition, attendance registered a rise of 7%, with a boom in international professional visitors to 51,600 (+21%) demonstrating the importance of the biennial appointment at fieramilano. The increase in professional visitors is constant and stretches across all 162 countries, with peaks in countries with a high degree of growth such as the UAE (+141%) and Russia (+64%), and historic nations, such as Japan (+24%) and Germany (+14%).

Thanks to 2 companies of Massimo Zanetti Beverage Group, La San Marco and Segafredo Zanetti Coffee System, the visitors of the tradeshow had the opportunity to try the latest models of our coffee machines made in Italy and taste the flavors of many of our Group’s products, such as Segafredo Zanetti’s coffee of Brodies scottish tea.

The OC System by La San Marco One has been one of most extremely successful products: if you want to discover more about this new technological innovation by Las San Marco click here.