Segafredo Zanetti was present at The Hotel Show exhibition held from 28th to 30th September inside the World Trade Centre in Dubai.
The Hotel Show is the largest hotel supply event for the MENA region over a course of 3 days, with an audience of hotel and hospitality trade professionals and is held at the Dubai World Trade Centre. It is a one-stop-shop for hotel and restaurant procurement, managers, owners, developers and decision makers.
Boncafé Middle East was proud to exhibit for the first time as a Massimo Zanetti Beverage Group member showcasing a range of Segafredo Zanetti coffee products which were all received with great interest and excitement.
Already providing personalised and turnkey solutions through supply of high quality products, equipment and exceptional after care, technical and maintenance services to all their customers, the Hotel Show was a great platform of success to inform one of Boncafe’s focused & target markets of their extensive range and new venture and association with MZBG, as well as show how they are already developing the brands in new business areas cultivating the Italian–style coffee roasting and drinking culture in the Middle East.