On September 26, under the Expo Santa Cruz Exhibition in Bolivia,
CAFETO Ltda., our new exclusive authorized distributor, made a
presentation of Segafredo Zanetti to the Bolivian market. This
Exhibition, better known as EXPOCRUZ 2012, is the largest multi-sector
fair in Latin America.
During the 10-day fair, the audience had the oportunity to taste “the real Italian Espresso”. With an influx of visitors at the bar from about 500.000 people in 10 days.
The night of the event, called “The Coffee Night”, was attended by the Argentina and Chile CEO´s of Segafredo Zanetti; and by the representatives of the most renowned restaurants, hotels, supermarkets and coffee stores of Santa Cruz, Bolivia. First, Mario Bianco, president of Segafredo Zanetti Argentina, made a presentation of the range of massimo Zanetti Beverage Group products. This oral exposure was followed by the words of Marcia Arteaga of Daher, CEO of Cafeto Ltda., before concluding with an original toast with a ristretto for all attendees. Finally we closed the day showing an institutional video of Massimo Zanetti Beverage Group and its beginnings as a world wide brand.
“We believe that this has been a unique opportunity to position and present Segafredo Zanetti in Bolivia” said Mrs Marcia Arteaga refering to the exhibition.
During this evening the guests had the experience of participating in a tasting of different coffee blends, plus learn about the brand and the company.