Preview unveiled at FuoriSalone of Milan, Undici is the new Branded Experience Format presented by Juventus in cooperation with Segafredo Zanetti.
Undici is conceived as a real convivial space, developed around a large rectangular table, which recalls the shape of a football pitch meant to express a feeling of sharing of ideas, experiences and thoughts. The Undici concept is able to offer an Italian experience based on four pillars PLAY, LEARN, EAT and SHOP. Not just football, then.
Segafredo Zanetti, Master Franchisee of Undici, will market this innovative format in the world. Juventus Undici will provide a culinary offer designed to enhance the traditions of regional cuisine and Italian coffee through the use of excellent high-quality raw materials. Juventus Undici will thus contribute to further spread the excellence of the Italian espresso by Segafredo Zanetti in the world.
This project further strengthens Segafredo Zanetti's partnership with the Juventus Club, being its Official Coffee Partner.