Massimo Zanetti Beverage Group, through its subsidiary Boncafè Middle East attends Gulfood, one of the world's leading trade fairs in the food & beverage sector, scheduled from 17 to 21 February at the Dubai World Trade Center.
On the occasion of this event, MZB Group has chosen to present to the public three world premieres: the new coffee machine Leva Class V6, produced by La San Marco, and two new products by Segafredo Zanetti: the Ready-To-Drink coffee-based drink and the Nitro Cold Brew, designed specifically for the Horeca customers.
With the Leva Class V6, La San Marco transforms the perspectives of the bar and promotes an increasingly convivial, interactive and human experience of coffee consumption, placing the work of the bartender at the centre of the scene. The surprising design inspired by the automotive world and the professional double-bank lever model, make Leva Class V6 a real revolution in the world of coffee machines. Equipped with the exclusive LEVA CLASS® (Controlled Lever Anti-Shock System) patent, the new machine created by La San Marco is also an absolute innovation in terms of technology and safety.
The Group also presented further exceptional previews at Gulfood. MZB Group has been present for years in Asia and the Middle East and has crafted a special drink for Oriental consumers. The new product Ready-To-Drink Segafredo Zanetti is an explosion of coffee with a unique and unmistakable taste, ready to be enjoyed at any time of the day, immediately available in Asia and the Middle-East. Furthermore, the Group presented the innovative product Segafredo Nitro Cold Brew, a cold-processed coffee served on draught and specifically designed for the Horeca customers.
Gulfood 2019, with over 5,000 exhibitors in 120 pavilions and about 98,000 participants expected from 193 countries, is an important showcase for the MZB Group that has chosen to take advantage of the large parterre offered by the fair to reveal these two new important news to the world.