The acronym MJB stand for Max J. Brandenstein, a coffee, tea and spice importer who worked in San Francisco back in 1881. 

The brand is well-known in the USA as the favourite coffee of lots of celebrities such as Bob Hope and Nancy Davis (who went on to become Nancy Reagan). 

MJB is also very popular in the North-East Pacific and has many clients in Canada and Japan, where it has been consumed on a regular basis for many years now.

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Massimo Zanetti Beverage USA