Segafredo Zanetti is Main Partner and official coffee of AC Monza Calcio.
Through this important operation, Segafredo strengthens its high commitment towards sports, which has always been strong over the years: from football to Formula 1, from tennis to golf, from the Italian National Olympic Committee (CONI) to Casa Italia hospitality house and the Olympic Games. Currently, Segafredo is sponsor of Virtus Basketball, Imoco Volleyball and Trek-Segafredo cycling team, with a focus on women’s sports.
Luca Baraldi, CEO of Segafredo Zanetti Grandi Eventi expresses great satisfaction with the operation: "Segafredo and Mr. Massimo Zanetti continue to grow their passion towards sports and football by re-establishing the partnership with President Berlusconi and Mr. Adriano Galliani, just like they had in the past with AC Milan, in hopes of contributing to the rise of AC Monza to the highest levels of Italian football."
Adriano Galliani, CEO of AC Monza said: "Segafredo Zanetti is one of the most beloved and established Italian brands. In addition to being the leader of the espresso in Italy and in the world, Segafredo boasts numerous prestigious sports sponsorships throughout its history. Having Segafredo among our Main Partners is a source of pride for AC Monza. After the beautiful seasons shared in the past, I finally meet Mr. Massimo Zanetti again, under different colours, but with the same desire to achieve great results together".
In addition to high visibility on the LED walls of the U-Power Stadium, the partnership includes the distribution of Segafredo coffee in all of its bars, Sky corners and hospitality rooms as well as inside Monzello sports center.