Boncafé, part of Massimo Zanetti Beverage Group, has recently launched a marketing campaign in Singapore to promote the new packaging design of its roasted and ground coffee collection, with the aim to create brand and product awareness also among the Millennials.
The operation comprises the use of wholly painted wraps on single decker buses in Singapore to boost visibility. In addition, Boncafé’s products are promoted in-store, especially in supermarkets and are also available on the main online platforms.
The campaign is widely spread through social media engagement and digital banners that revolve around the theme of passion, emphasising Boncafé’s passion for coffee. The campaign follows the recent expansion of Boncafé’s products and services into Indonesia and Dubai. The coffee manufacturer currently has offices in eight other countries: Singapore, Malaysia, Thailand, Cambodia, Hong Kong, Vietnam, China and Maldives.