Kauai Coffee Company Continues “Growing Responsibly Movement” by Becoming Non-GMO Project Verified

Kauai Coffee Company, a subsidiary Company of Massimo Zanetti Beverage Group, has proudly announced the brand’s first coffee to receive the NON-GMO Project verification. The new Red Typica variety is now available throughout Hawaii and online at www.kauaicoffee.com

Hawaii-based Kauai Coffee Company is committed to following sustainable farming practices that are not only good for the environment, but also the economy and the local community. Coffee grown at their 3,100 acre orchard has never been genetically modified, due to a long-standing philosophy of paying respect for the land, coffee tree, fruit, bean, and people who harvest the crops.  

Growing responsibly relies on the careful stewardship of the land by reducing non-organic chemicals through the use of cover crops, natural fertilizers, and on-site composting. All 3.75 million trees at the estate are naturally occurring and have been nurtured and cultivated on the land for decades without modification.  

“The Non-GMO Project verification process is the latest step in recognizing and highlighting our commitment to grow and harvest great tasting coffee without unnecessary genetic plant modifications or alterations,” stated Fred Cowell, General Manager for Kauai Coffee Company. “Due to the unique nature of the island, we are able to grow coffee using only the rich volcanic soil, abundant mountain rain, warm Pacific sun, and cool trade winds combined with precision agriculture.” 

The company is dedicated to providing responsibly grown coffee to the world. Brian Kubicki, VP Marketing stated, “Our coffee trees have always been non-GMO. We’re committed to growing and roasting the highest quality coffee possible. Along the way, we make every effort to protect our most important assets – our land, our people and our environment”.  

“Sustainability has always been a priority at Massimo Zanetti Beverage Group” commented Pascal Héritier, Chief Operating Officer of Massimo Zanetti Beverage Group”. “Receiving the NON-GMO Project verification represents a source of pride as well as a confirmation of our values. Kauai Coffee Company’s commitment to sustainability is a clear example of this. We have also invested in several new projects around the world, including the production of compostable and biodegradable coffee capsules and the obtainment of the Fair Trade®️, UTZ,®️, and Rainforest Alliance®️ certifications by several of our products”.