Segafredo Zanetti becomes Juventus’ Official Coffee Partner. Three-year partnership with Juventus Football Club has been signed.

Massimo Zanetti Beverage Group is pleased to announce the signing of a three-year partnership between Segafredo Zanetti Italy and Juventus Football Club. 

The deal enables Segafredo Zanetti to use Juventus’ image worldwide and further both companies’ aim of exporting Italian excellence around the globe. 

As Official Coffee Partner of Juventus, Segafredo Zanetti will be distributed at all bars, restaurants and hospitality areas at Allianz Stadium.  

Co-Chief Revenue Officer and Head of Global Partnerships and Corporate Revenues at Juventus, Giorgio Ricci, expressed his delight at the deal. 

“This new partnership shows how much emphasis the club places on promoting Italian companies with a strong international outlook. Segafredo Zanetti is a partner that is recognised across the globe for the proven quality of its products and which upholds values that are dear to our club. Italian coffee, like Italian football, is envied around the world.” 

Massimo Zanetti Beverage Group’s Managing Director for Southern Europe, Giorgio Boggero, echoed Ricci’s thoughts. “Segafredo Zanetti is an ambassador for Italian espresso throughout the globe and has always looked on with interest at the world of sport and its positive social values. “It was only natural that we should link up with Juventus, the most international of all Italian clubs. We’ve immediately struck up a great partnership which will prove to be unique. “We begin our journey at Allianz Stadium but we’ll soon be travelling together across the globe.” 

Indeed, the partnership between two prominent Italian companies such as Juventus and Segafredo Zanetti will lead to further joint initiatives that will see the club’s new official coffee accompany the team and the fans in Italy and abroad, playing a part in Juventus’ success for a long time to come.