Massimo Zanetti Beverage has acquired 100% of the Australian distributor Tru Blue and is aiming at the market leadership

Massimo Zanetti Beverage Group, through its subsidiary company Segafredo Zanetti Australia, has acquired 100% of Tru Blue, the former coffee division of Boutique Beverage Pty Ltd, specialized in distribution and marketing, that was already customer of the Group. Based in Brisbane, “Tru Blue” has established a leading position within Queensland’s coffee industry. 

With this acquisition, the MZB Group has strengthened its competitive position in Australia, becoming a market leader in espresso coffee and building a distribution platform that ensures even more expansion of the Segafredo Zanetti in Australia. 

Segafredo Zanetti Brisbane joins the already established sister branches: Sydney, Newcastle (New South Wales) - Melbourne ( Victoria) - Perth ( Western Australia) and Adelaide (South Australia) 

"With this acquisition,” said Luca Giorgella, Director of Segafredo Zanetti Australia “our group will have an exciting opportunity for further expansion in the Queensland region which counts for approximately 20% of the national market” 

“Actually with this acquisition, we could assert that the distribution structure of the Group is adequately sized for making grow the Australian market in a constant and significant manner both through Segafredo Zanetti than through other brands that should become interest to that market”, concluded Pascal Heritier COO of Massimo Zanetti Beverage.