Segafredo Zanetti, global brand of MZBG and the only real ambassador of the espresso and Italian lifestyle in more than 110 countries has been protagonist at the Fajr International Film Festival (FIFF) of Teheran.
In eight days, more than 3000 guests and visitors could enjoy a Segafredo coffee, served at two booths, one located at cinema hall and the other at the roof-top, where VIP guests had access.
The FIFF was instituted in 1982 and since then it has been Iran’s largest annual film festival, reaching its 34th edition. The event celebrates cultural exchange, displays creative achievements of highly acclaimed cineastes and pays tribute to local and international films. Since its establishment, the Fajr International Film Festival has played a vital role in the development of the Iranian Cinema. Every year, veterans and new filmmakers devotedly present their works there.
Massimo Zanetti Beverage Group will soon continue its development of the Italian lifestyle through the first opening of a Segafredo Zanetti Espresso cafeteria in the Country, which will also be the first Italian café in franchise in Iran.