Segafredo Zanetti and AccorHotels: when two leaders meet up for coffee

Massimo Zanetti Beverage Group, world leader in the production, processing and marketing of roasted coffee, announces, through French subsidiary Segafredo Zanetti France, the signing of a contract with AccorHotels Group, the leading global hotel operator. Through this partnership, Segafredo Zanetti will provide coffees of the highest quality to approximately 2500 hotels, trading under the hotelF1, ibis, Novotel and Mercure brands in 12 European countries: Germany, Austria, Belgium, Spain, France, Great Britain, Italy, Luxembourg, Netherlands, Poland, Portugal and Switzerland. 

Segafredo Zanetti has developed three blends for this partnership drawing on its wealth of expertise in order to satisfy the eclectic tastes of an international clientèle. These coffees have been roasted in the purest Italian tradition, and further developed by the expert baristas of the group, leading to rich flavours and supreme balance. They have been crafted exclusively for AccorHotels in Segafredo Zanetti’s French factory in Sotteville-lès-Rouen and the volume will amount to almost 700 tonnes per year. 

About Massimo Zanetti Beverage Group

Massimo Zanetti Beverage Group is a world leader in the production, processing and marketing of roasted coffee and other selected categories of colonial products, distributed in about 110 countries. The Group manages the different activities, from procurement to consumption, operating 18 facilities across Europe, Asia and the Americas, and through a global network of about 400 coffee shops in 50 countries. Moreover, MZBG completes the range of its products through the sale of coffee makers and complementary products, such as tea, cocoa, chocolate and top quality spice.

In France, the group roasts more than 16 000 tonnes of coffee each year at its facility in Sotteville-lès-Rouen, which is certified ISO 9001-V2015 and IFS V6. It has a top three position on the French market with a turnover of €102 million in 2015 and approximately 250 employees. In the retail sector, it trades under the Segafredo, San Marco and Philtre d’Or brands. In Horeca, its espresso is served at more than 3700 French establishments, with a full range of complementary products, as well as personalised services. Lastly, Segafredo Zanetti has developed specialised expertise based in particular on the work of its training centre, the Scuola del Caffè, and its baristas, who are recognised by the SCAE (Speciality Coffee Association of Europe). 

About AccorHotels

AccorHotels, is a group united by a passion for hospitality and by a shared promise: to make every guest Feel Welcome. Over 190,000 women and men work for the AccorHotels brands to welcome thousands of guests in 3900 hotels in 92 countries. 

As the leading hotel operator in the world, AccorHotels is able to offer its customers, partners and employees:

- dual expertise as an operator/franchisor (HotelServices) and as an owner/investor (HotelInvest);

- a broad portfolio comprising internationally acclaimed brands ranging from luxury (Sofitel, Pullman, MGallery by Sofitel, Grand Mercure, The Sebel), to economy (ibis, ibis Styles, Ibis budget, adagio access and hotelF1), as well as popular midscale brands (Novotel, Mercure, Mama Shelter, Adagio) ;

- the power of its market positioning and loyalty programme, Le Club AccorHotels;

- over 50 years of commitment to its PLANET 21 programme to foster communities and solidarity.