If there is a worldwide unmissable event for experts in the horeca field, that’s the Gulfood Show in Dubai. Over its 21st edition, the biggest annual Food & Hospitality show saw more than 5,000 exhibitors representing 120 countries.

2016 marked Boncafé Middle East’s 12th consecutive year of participation to the trade event. As per good tradition, its outstanding 96 meter square stand caught the eye of numerous media and visitors.

The numbers speak for themselves: the trade visitors who flocked to the show were 90,000, coming from over 170 different countries.

Representing two strong mother brands under its umbrella, Boncafé Middle East showcased a wide selection of products from Segafredo Zanetti, such as La San Marco coffee machines and grinders and Segafredo Zanetti compatible capsules; Boncafé exhibited La Marzocco and Thermoplan coffee machines as well as Mahlkonig grinders. Boncafé Middle East and Boncafé Singapore presented two main additions respectively: four flavours of compatible capsules and a cold ready to drink range composed of the i-Cafe and i-Choco products.

Gulfood 2016 was a great opportunity for Boncafé Middle East to meet with its most loyal customers and its stand was an international display for the new ones. Many attendees showed a particular interest in becoming a Boncafé distributor in India and North Africa.

As a token of appreciation to its loyal business partners, the company organized an exclusive Meet & Greet cocktail at the luxurious Taj Hotel Dubai.

The media response was by far positive with extensive coverage of Boncafé Middle East products from the main industry publications such as Catering News, Caterer Middle East and Hotels News.

Good job Boncafé Middle East team!