With the acquisition of PT Caswells Indonesia on 4th September 2017, Boncafé Group of Companies can now extend its business presence to Indonesia registered as “PT BON CAFÉ INDONESIA”. As a fast-growing country in terms of its annual coffee consumption growth rate, this acquisition fits perfectly into the Company’s strategy which aims to penetrate the Food Service channel, as well as the Single Serve market.
Being the official importer and marketer for both Segafredo Zanetti Coffee System and La San Marco Coffee equipment, Boncafé Group expects to see great synergies on cross-selling opportunities of the Company’s key products across various business segments in Indonesia, as well as better utilization of internal resources that will enhance the brand name and operation efficiency.
Originally founded in early 2001 in Jakarta, Indonesia as Caswells Coffee, it is a leading specialty coffee roaster with a commitment in serving only the freshest specialty coffee in Indonesia. Incorporating the finest Italian coffee traditions, the business has grown into one of Indonesia’s leading specialty coffee companies providing a one stop coffee solution by supplying roasted and ground specialty coffee along with renowned coffee machine equipment support for its cliental base with comprises with hotels, established restaurants and cafes.
Apart from its institutional business, they also pride themselves as Indonesia’s first Specialty Coffee Association of America (SCAA) Campus on December 1st, 2015. The company has been closely collaborating with SCAA, the world’s largest coffee trade association to bring their expertise to Indonesia. It is an ideal place to learn about and taste different specialty coffees from around the world.
Having been successfully certified as a SCAA Campus, it is licensed to host both internationally recognised, SCAA Pathway Programs and the Q Grader Certification Course designed by Coffee Quality Institute (CQI). The team also participated and won many accolades in local and regional barista competitions with a group of highly experienced personnel which includes 4 Certified Q graders, 2 SCAA Star Cuppers and a World Barista Championship (WBC) Certified Sensory Judge.